Services

Firefly specializes in bringing innovative, affordable online solutions to small and mid-sized nonprofits. From strategy, marketing & design to ongoing web support, we’ll light the way to your online success!

Advocacy Campaigns

Whether political advocacy is at the heart of your mission or a small component to supplement your main programs, Firefly Partners will help you prepare and execute easy campaigns to grow your online advocacy and increase your impact with elected officials. We’ll listen to your deep knowledge of your supporters and:

• Develop advocacy campaigns to help your reach your goals
• Prepare detailed campaign plans which can include setting email schedules, writing copy and sending messages that get results
• Provide monthly and quarterly reports and analytics and recommendations for improved action rates
• Create innovative strategies for engaging new constituents in online advocacy campaigns

Communications

Your supporters are the lifeblood of your organization and effectively communicating your message is essential to your success. Firefly will work with you to develop a comprehensive online communications plan that includes:

• Prepare detailed email campaign plans, which can include setting email schedules, writing copy and sending messages that get results
• Design email stationeries that are optimized for user action
• Provide comprehensive reporting on increased performance of messages

Data Configuration & Analysis

Who are your supporters? Why do they support you? What are their interests? By utilizing key information in your online constituent relationship management (CRM) system, we can help you indentify which constituencies are supporting your work and determine the best way to communicate with them. 

Getting started on a CRM? We can help you decide which CRM system is best for your organization and even help you set it up. We can also partner with you to determine best practices so you get the most out of your new tool.

We work with a wide variety of online and offline platforms, including:

• Convio
• Get Active 
• Democracy In Action 
• Kintera/CTSG 
• Raiser’s Edge
• Salesforce
• Nonprofit Soapbox

Don’t see yours listed here? Ask us!

Design & Branding

Whether you are looking to polish your existing site or embark on a complete redesign, Firefly can help design a fresh new look that maximizes your web presence. Our clients rely on us to bring cutting edge techniques to their current website or create brand new sites:

• Sharpen an online design with new graphics 
• Promote new programs or initiatives 
• Draw attention to key programs and campaigns that will guide the user's journey on your site
• Improve navigation and user web experience, making it easy for visitors to find what they are looking for 
• Gain higher rankings on search results pages and bring more relevant traffic to your site

Check out some of our recent design projects »

Fundraising

Donations are the lifeblood of your business.  Competition for supporters is fierce. Firefly can show you how to easily and strategically grow your online donations.  We’ll listen to your deep knowledge of your supporters and:

• Develop innovative fundraising, advocacy, and marketing strategies to help you reach your goals 
• Create campaigns that can leverage monthly giving programs, eCommerce, and peer-to-peer fundraising efforts, in addition to single-gift 
• Prepare detailed campaign plans, which can include setting email schedules, writing copy and launching messages that get results 
• Provide monthly and quarterly reports and analytics and recommendations for improved donation rates

Ongoing Support

Are you over-stretched and under-staffed?  Do you just need a little help figuring out how to rework the layout of your donation forms?  Need a few extra hours of technical assistance but don’t need another full-time person?  Firefly offers a wide variety of ongoing support packages to meet just about any time and budget constraints to help with:

• Setting up and sending out email messages, fundraising appeals or advocacy campaigns
• Making changes to forms, page layouts, header graphics, or email templates
• Changing your groups or interests to better communicate with your supporters
• Reviewing or drafting new email or website content to achieve better results and increase the size of your house file 
• And more!

Social Media

Social media and social networking websites are filled with huge untapped audiences that can significantly help promote your message. With hundreds of websites to build a presence, where do you start?  Firefly will work with your organization to establish on what networks to become active and provide advice on how to implement a successful social media campaign.

We can also help build your existing profiles on Facebook, MySpace, Twitter, Digg, Care2, YouTube, StumbleUpon, Reddit, del.icio.us, and hundreds of other social media and social networking websites.

Strategic Planning

Online work is an integral part of any business plan. Firefly will partner with you to plan, provide and promote your online strategies to help take your online involvement to a whole new level by:

• Discovery Phase: create a comprehensive snapshot of where your online work is right now 
• Strategy and Planning: set short and long term goals 
• Recommendations: develop a set of changes in a detailed, customized implementation plan 
• Execution Phase: where the magic happens - we turn your plans into reality

Technical Production

We have in-house expertise as well as an expansive network of other development shops who can tackle most technical aspects of projects big and small.  Here are some examples of the types of projects we can assist with:

• Website development, buildout, testing and launch 
• Code designs into email templates
• Develop flash movies for websites
• Deployment onto new CRM platforms including data upload, setting up of groups and interests, setting up for forms, creation of web and email templates and integration with your site

Training

Increased confidence equals success! We provide in-person or remote trainings for groups of all sizes.  From beginner to advanced users, let us help your staff better utilize their online communication tools.  We will teach your staff how to:

• Utilize their constituent relationship management (CRM) software more efficiently 
• Manage relationships with members 
• Set up campaigns 
• Access and analyze data, including segmenting lists and running reports

Get started with Firefly today!